(based on Synergy Academy materials as of 03.07.2019)
Lifehacks of Tatiana Petrakova
The modern society still tends to perceive a social project as a charity. However, nowadays, there are new rules and principles of socially oriented business.
Is socially oriented businesses also able to be profitable?
We respond: "Surely, it may. However, we need to provide an appropriate problem formulation and an accessible explanation of its value to others."
Synergy Academy participants learned the way of social project problem explanation.
Tatiana Petrakova reveals to Synergy Academy participants her secrets of effective communication with partners.
Secret 1. An informative press release
The press release should include:
- date and place of the event;
- event purpose;
- issues to be covered within the event;
- the names of celebrities who supported the project.
Secret 2. Personal communication
In our century of digitization, communication is particularly valuable. An effective communication strategy increases the opportunity for further support.
Secret 3. Do not be afraid of failure
Do not give up. You should always remember that 10 refusals could amount to one super-successful collaboration story.
Secret 4. Never shy or be afraid of celebrities
Feel free to speak with celebrities. Remember that the most prosperous social projects are created in cooperation. We are only humans and we are building our lives by ourselves.
Believe in yourself and grow…